A Sales Promotion Strategy That Attracts Crowds: The Cash Cube Money Machine Event
The Blizzard of Dollars Money Blowing Machine a promotional tool that draws crowds, gets customers excited about buying, and gets the local media buzzing! We’ve supplied Money Machines to hundreds of businesses, large and small, including Wal-Mart, Coca Cola, HBO, local car dealerships, real estate agencies, and casinos to use as part of massive sales promotions that drive mega-traffic and generate powerful media exposure.
Wondering how businesses use the Money Machine in their auto sales promotions to draw crowds and increase sales? Try this winning sales promotion idea to generate traffic at your next product launch, grand opening, or event.
Step #1: Stocking the Money Machine
If you choose to stock the Money Machine with customized promotional bills or coupons, the winner now has a wad of currency that they can spend toward products or services you offer. This strategy is particularly useful for companies that offer big-ticket items. Having a few hundred dollars to apply to a larger purchase entices customers to spend more! Additionally, the prospect will feel more inclined to make the purchase today and less likely to go to a competitor these dollars can only be used at your business!
#2 Choosing Contestants to Enter the Money Machine
Set Up the Wheel of Chance where contestants can ‘spin to win.’ If the Wheel of Chance stops on a “Blizzard of Dollars” panel, the lucky contestant gets a chance to step into Blizzard of Dollars Money Machine. Other winners can take home promotional items that are fun to win and also serve as marketing messages.
You can purchase a Wheel of Chance and assign different prizes to the numerical panels. With a custom wheel, you tell us how to customize the wheel panels to suit your auto dealership promotion. You determine how many panels will display the “Blizzard of Dollars” winner panel and which prizes to promote on the remaining Wheel of Chance panels. Prizes can be a product rebate, promotional items with you company’s logo, coupons for free items, or anything else you can imagine.
Business Booster Idea: Build massive mailing lists by having every person that stops by your business or event fill out a custom lead generation form for an opportunity to step into the Cash Cube Money Machine.
#3 The Money Machine Experience
The lucky contestants that win the chance to step into the Blizzard of Dollars Money Machine will have 25 seconds to grab as many bills as they can stuff into a Blizzard of Dollars apron. When the timer goes off, they stop and exit the booth where one of your staff counts the bills they’ve collected. Because you get to choose the denominations of the bills inside the money machine, you get to decide roughly the amount that each person has a chance at winning.
How much more attractive and enticing does this sales promotion sound than the standard flier or newspaper ad? The secret to smart business marketing is to do something out of the ordinary that generates buzz and gets people talking. The word of mouth advertising generated when people they tell their friends, family, and coworkers about the thrill of grabbing at cash in the Money Machine is invaluable exposure.
Business Booster Tip: Leverage the reach of radio, television, and newspaper to spread the word that visitors will have a chance to step into the Blizzard of Dollars Cash Blowing Machine and grab at a potential $5000 in cash or customized promotional dollars that can be used at your business!
You may be thinking… “This sounds great, but how much cash will we be giving away with this sales promotion?The goal of any business promotion is to make an outstanding profit, not to give away all your profits in incentives. The reason that the Blizzard of Dollars Money Blowing Machine is so successful is that you can completely customize the experience for just about any promotion or any budget!
The goal of any business promotion is to make an outstanding profit, not to give away all your profits in incentives. The reason that the Blizzard of Dollars Money Blowing Machine is so successful is that you can completely customize the experience for just about any promotion or any budget!
- Because you get to customize the panels on the Wheel of Chance, you get to choose the odds that someone will step into the booth.
- You can also customize the amount of time a participant stays in the Money Machine. Participants can usually grab about 20 to 35 bills on average.
- Furthermore, because you get to choose the denominations of your customized dealer dollars, you can decide roughly how much each person has a chance at grabbing. You can choose all one dollar bills or you can mix 5’s, 10’s, 20’s, $100’s – whatever you feel will generate the most hype for your promotion. The bottom line is that you can give away as little or as much as you would like in your sales promotions.
How To Get Free Radio Station Publicity with a Money Machine Event With a “Live Remote Broadcast”
When the money machine comes to town, it’s a real event! Radio stations will jump at the chance to do a live remote broadcast from an exciting, high-energy event like the one taking place at your location.
What is a Live Remote Broadcast?
When a radio station does a live remote broadcast, they bring their broadcasting vans and equipment to your location and broadcast right from your parking lot!When a radio station does a live remote broadcast, listeners can hear the excitement of your crowd, the whir of the money machine, and the stories of excited players who have just stepped out of the money machine. This sends a powerful message to radio station listeners about the excitement happening at your location and encourages them to stop by to try their hand at the money machine!
When a radio station does a live remote broadcast, listeners can hear the excitement of your crowd, the whir of the money machine, and the stories of excited players who have just stepped out of the money machine. This sends a powerful message to radio station listeners about the excitement happening at your location and encourages them to stop by to try their hand at the money machine!
Make sure to give the broadcasters all the details of the event including your address, business name, and dates and times of the event so that they can announce it on the air. Let them know that anyone in the community can come down for a chance to win the bucks!
Let Us Help You Customize A Promotion for Your Business Traffic Building Event
We can help you completely customize a profitable sales promotion for your business based on your goals, your products, and your clientele. Let us e-mail or fax you a sample non-binding proposal detailing some of our automotive marketing dealership packages and the benefits and savings we can extend to you by working with us!
For more information, call us toll-free at 800-573-3111 or visit our online Money Machine Store to view our complete online catalog of hard case and inflatable Money Machines for rent and for sale.